Marketing Analyst / Brand Marketing Analyst

Company: INSPYR Solutions
Location: Kissimmee
Posted on: March 18, 2025

Job Description:

Title: Marketing Analyst / Brand Marketing Analyst

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Location: Orlando, FL
Duration: 12 + Month contract
Compensation: $55- $63/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Marketing Analyst / Brand Marketing Analyst

Job Overview:
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

Responsibilities:

Analyze and synthesize 1P/2P/3P data from various sources to build holistic views of audiences with clear insights and recommendations
Manually pull data to feed various dashboards and curate data for insight requests
Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests
Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used

Qualifications: Experience with or exposure to a Marketing team within a large, matrix organization
Experience with Data Analysis and Manipulation Tools (SQL, Snowflake, Tableau, Excel)
Experience with audience analysis, targeting & segmentation strategies
Experience using data and insights from multiple sources to provide actionable recommendations
Knowledge of or exposure to Paid Media and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
Experience translating insights and recommendations into presentations for various stakeholders


Preferred Qualifications: Experience working in Salesforce Marketing Cloud

Required Education: BA or equivalent work experience

Our benefits package includes: Comprehensive medical benefits
Competitive pay
401(k) Retirement plan
...and much more!


About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Keywords: INSPYR Solutions, Kissimmee , Marketing Analyst / Brand Marketing Analyst, Professions , Kissimmee, Florida